Putting the L in LBS
… because without L, it’s just BS.
I promise I’m not wearing chino’s, and I’m not going to talk about *bucks (although yesterday, when I cooked up this idea, I did blurt out something about *bucks at the PDMA meeting - in my defense, and for some crazy reason, the public at large still doesn’t seem to resonate with LBS unless you lure them in with coffee coupons… I’m almost certain it has something to do with nanobots, but… a story for another day I suppose).
I’m not talking about some fancy temporal cone either, because it occurred to me (again, this morning, as I sat on the parking lot that is I-4W through downtown Tampa), that my current and future locations were slowly but surely merging. I need to know what traffic is like right now, where I’m going to be 10 minutes from now, so I can actually reroute before I get totally hosed. I don’t really care what it’s like right now, where I am (I kind of already know). Have yet to find a really great, mobile application that will do this for me proactively… (suggestions welcome!!)
In all seriousness, someone’s going to crack this code someday - despite significant start-up fall-out, and no shortage of tongue-in-cheek accounts of some boring conference presentation or other on the subject [guilty shuffling of feet]. Someone’s going to figure out what it is about Location that makes people stop cringing about privacy and start putting it to use. Maybe it’s SNI. We have a couple of ideas…
The most obvious, to me, is collecting and displaying location-based data about everything. It’s crowd-sourced, and the results are displayed in an aggregated way on a web-based platform.
Everything you want to know about anywhere you want to go. Of course it’s a service! And it’s everywhere, like dead people in an M. Night Shyamalan movie.
